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Event Details
Want to explore what makes each generation tick so you can market, sell and work more effectively? Which social networking channels are most effective and for which generation?
Sherri Petro of Workplace Evolution shows you how you can increase your generational understanding to market more effectively and sell more. Learn solutions other organizations are implementing by leveraging their knowledge of generational thinking. Sherri will share proven tips on how to decrease misunderstandings and increase communication.
Our learning objectives include:
- Defining the generational mix.
- Discussing each generation’s motivating factors.
- Exploring the consequences in their buying decisions.
- Sharing best practices to increase communication, market better and sell more.
You will have a better understanding of why each generation thinks the way they do, how to integrate better marketing and sales solutions and create better ways to communicate.
Who Should Attend:
Sales, marketing, business development and product development professionals.
Presenter Bio
Sherri Petro, President of VPI Strategies and founding partner in Workplace Evolution, has been consulting for 9 years in the for-profit, non-profit, and government sectors after a 16 year corporate career. She creates more financially sustainable organizations via strategy development and execution, training, and coaching. Sherri is acutely aware of generational misunderstandings that result from different belief structures and lack of coherent communication. She is sharing the motivations of each generation to create better targeting, messaging and connecting as you market, sell and motivate others to buy. She looks to offer remedies by creating understanding and making connections at the belief level versus only at the behavioral level.
Sherri’s diverse professional background includes customer service, operations, administration, sales, marketing and strategic planning.
Sherri earned a Master in Business Administration degree with an emphasis on Strategic Planning from Pepperdine University. She graduated with a Bachelor of Arts degree in Psychology from Youngstown State University, magna cum laude. She is also a graduate of LEAD San Diego
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Vianova
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Vianova is a certified B Corporation. B Corporations are a new type of corporation that use the power of business to create public benefit.
